“Kalanjali” literally meaning an offering to art is a idea that germinated when like minded individuals felt the void in the Indian market for good quality hand crafted products. The vehicle created to fill in that void is Kalanjali Crafts & Weaves Private Limited, a company incorporated under the Indian Companies Act, 1956 with its Head Office in Delhi and outlets soon to be across the country.

The Promoters recognize that handloom and handicrafts are an important source of livelihood particularly in rural India and also the fact that the artisan is too far away from the consumer resulting in a loss to both. Kalanjali intends to be one of the vehicles to convey their product to the market. At the same time the Company's vision also includes revival of traditional crafts which have faded away or are in the process of disappearing on account of lack of market avenues.